Kendrick Lamar On His “Poetic Justice” Video (Video)

Continuing his sitdown with miss info, Kendrick Lamar speaks on his “Poetic Justice” video with Drake and reveals how (and why) he switched the original leading lady for someone with a darker tone. 

“We had another girl for the lead but I had an idea where I just wanted a little bit of a darker tone [girl] in the video,“ Kendrick tells Miss Info. Kendrick was sick of seeing only light-skinned video models. “It’s almost like a color blind industry where there’s only one type of appeal to the camera.“

“I give [Brittany] the credit, too, for just being there, and being a natural, genuine young lady. She wasn’t all in the open, trying to jump in [front] of the camera. She was cool, just chilling. I always kept in the back of my mind like ‘you don’t ever see this tone of a woman in videos. ‘” Kendrick says, “No disrespect, I love all women, period. But at the same time, I still feels like it needs that balance.“